Privacy Policy

• Core principles

• Compilation of personal details


• Handling of personal information


• Rights concerning the handling of personal data

• Duration of personal data retention


• Data Privacy Manager


• Data safety


• Data acquisition using cookies


• Profiling


• Hyperlinks to external sites


• Concluding provisions

1. Core principles

The purpose of this Policy is to:

ensure that you know what personal data we collect about you, what serves as the basis of this collection, for what reasons we collect and use this data, and who we share it with;
 explain how we use the personal data you share with us, to ensure you get the best experience using our website; and clarify your rights and preferences pertaining to the personal data we gather, as well as the ways in which we protect your privacy.
1) Kaufetronics S.R.O with its registered office in Korunni 2569/108, Vinohrady Praha 10 Czech Republic and with the work office address 1174/8 Litevská , Praha – Vršovice (Praha 10)
 Praha 10100, Czech Republic, Mob: No-v777610042, with initial share capital of CZK 12,500, and its subsidiaries comply with the rules of preserving the privacy of natural persons and protect their personal data with due diligence.
This Privacy Policy applies to all information collected and used by Kaufetronics S.R.O and its subsidiaries, and it addresses, in particular, the services offered by the Company and its subsidiaries via websites available at www.kaufetronics-sro.cz / www.kaufetronicsgmbh.de – each hereinafter referred to as a “KTE website.”
2) If one of the aforementioned KTE websites is subject to special privacy protection and data processing requirements, they are regulated by a separate privacy policy and made public on the KTE website to which they pertain (hereinafter referred to as “Local KTE Privacy Policy”). Provisions of each Local KTE Privacy Policy supersede, modify, or exclude (as applicable) the provisions of this Privacy Policy within the scope in which they are not consistent with this Privacy Policy, but only in relation to the KTE website on which the Local Privacy Policy is available.
3) This Privacy Policy does not apply to third party websites and services that can be accessed via links shared on the aforementioned KTE websites.
 4) In this Policy, the term Customer means any individual (natural person) visiting the webpages of the KTE internet service and/or using the services of the Company or its subsidiaries, including individuals running business activity as sole traders.

2. Compilation of personal details

1) In accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter referred to as GDPR), Kaufetronics S.R.O, Korunni 2569/108, Vinohrady Praha 10 Czech Republic (hereinafter referred to as “KTE”) is the Data Administrator, and consequently the party responsible for determining the purposes and methods of processing of personal data of
customers, potential customers, and other natural persons using the https://www.kaufetronics- sro.cz website.
 2) We process your personal data because it is necessary to perform a contract we sign with you via our website (https://www.kaufetronics-sro.cz), i.e. to provide a service (compliant with Article 6 (1) (b) of GDPR). Furthermore, we process personal data for the following purposes:
registration of the Customer in the ordering system and providing customer service to the Customer, including presentation of the product offering and completion of orders (which is compliant with Art. 6 (1) (b) of GDPR);
 possibly contacting you and responding to issues/questions you report in a form (compliant with Article 6 (1) (a) of GDPR);
contacting you and answering questions regarding product offerings you submit in a form (compliant with Article 6 (1) (a) of GDPR);
 processing claims and complaints (compliant with Article 6 (1) (c) of GDPR);
 pursuing claims related to an insurance contract (compliant with Article 6 (1) (f) of GDPR) where the right to pursue claims is a legitimate interest;
archiving purposes (compliant with Article 6 (1) (c) of GDPR);
 statistical purposes (compliant with Article 6 (1) (f) of GDPR) where having statistical information about our activities – enabling us to streamline our business – is a legitimate interest of the Data Controller.
 in order to fulfill the obligations imposed on us by law, including in the field of combating money laundering and terrorist financing, as well as combating support for aggression against Ukraine (which is in accordance with Article 6(1), point c of the GDPR).
 Furthermore, we may process personal data for marketing purposes, i.e. promoting our products and services. If we do this without using electronic means of communication, the legal basis for those activities is Article 6 (1) (f) of GDPR where conducting marketing activities is a legitimate interest of the Data Controller. However, if we use electronic means of communication for this purpose, such as e-mail or phone, then due to other applicable laws we only process personal data after obtaining your consent (compliant with Article 6 (1) (a) of GDPR).
 3) Personal data of Customers of the Company is processed and protected in accordance with provisions of the law governing protection of personal data, including but not limited to GDPR and the Personal Data Protection Act.
 The Company does not transfer, sell, or rent collected personal data to other persons or institutions, except when it is necessary to fulfil obligations under applicable laws or after obtaining a consent to those actions from the data subject. The Company may transfer personal data to third parties in accordance with conditions laid down in applicable laws.
 4) When registering in the service via the registration form, the Customer provides their name and surname, home address, e-mail address, telephone number, country, town, post code, language, and in the case of businesses also their DIČ (tax id). Provision of that data is voluntary, but providing the name and surname, office/home address, and in the case of businesses also DIČ (tax ID), is necessary in order to conclude a sales contract regarding products with the Company. 5) Each Customer enters a login and a password protecting their service account. Each Customer should keep their login and password safe from unauthorised persons.
 6) Kaufetronics S.R.O makes it possible to buy products without registering an account. In order to buy products without registration, the Customer must provide the data necessary to complete the order, i.e.: name and surname, country, town, post code, or other address information if the products are to be delivered to other address than that to be included in the invoice, e-mail address, telephone number. Customers who are individuals running business activity as sole traders must also provide the following data, in addition to the information listed in the previous sentence: business name and DIČ (tax ID). Provision of that data is necessary in order to perform the sales contract regarding products concluded via the service.


3. Handling of personal information

1) Personal data may be transferred to other parties that will process it on their own behalf, including but not limited to: 

parties conducting postal or courier activities;
 banks and payment intermediaries (depending on the payment method chosen by the Customer) – for undue payment recovery purposes;
 payment intermediaries (if the Customer chooses this payment method) – for the purpose of making payments;
government authorities or other entities entitled by law, for the purposes of performing our obligations (tax offices, law enforcement agencies, etc.);
 parties managing our IT systems (hosting companies, IT service providers);
 parties providing us with legal counsel, accounting, tax, claim collection, and advisory services. 2) Data collected via a Customer directly contacting the Company through the website is used solely for the purposes of communications with that Customer and responding to their queries.

4. Rights concerning the handling of personal data

1) You have the right to access, correct, and transfer your data, restrict its processing, object to its processing, or withdraw your consent at any time without affecting the lawfulness of processing that was already performed on the basis of consent prior to its withdrawal (if the processing is consent-based).

5. Duration of personal data retention

We will retain your personal data for the duration of a contract (performance of services) and after its dissolution:
 Data included in the order form – until the expiry of time limit for the claims arising from the sales contract concluded (for the maximum of 6 years from the date of contract performance). In the case of cancellation of an order made without registration, the personal data will be removed immediately and will not be processed by the Controller;
 for the purposes required under applicable law, in particular the obligation to retain accounting documentation, issue invoices, etc.;
 warranty and complaint-related documentation shall be stored for 1 year after the expiration of a warranty or clearing a complaint;
 data transferred in a contact form – for the limitation period of possible claims (up to 3 years); data used for marketing purposes:
 when processing data on the basis of consent: until withdrawal of such consent or end of marketing activities;
 when processing data on the basis of legitimate purposes of KTE: until submittal of an objection to processing or end of marketing activities.

6. Data Privacy Manager

1) You can contact the Data Privacy Manager on matters concerning the protection of your personal data via email GPDR@Kaufetronics-sro.cz or by sending a letter to our headquarters:
 Czech Republic 



Kaufetronics S.R.O, Korunni 2569/108, Vinohrady Praha 10 Czech Republic

7. Data safety

1) The Company and its subsidiaries use appropriate security measures to ensure the collected personal data is safe from unauthorised access, alteration, public disclosure, and destruction. Those security measures include both technical solutions included within the service itself, such as e.g. appropriate encryption of data transmitted over the Internet, strict control of physical access to the computers and data storage media containing personal data, and application of and adherence to proper procedures of storing and handling personal data. All persons processing personal data of Customers for purposes related to the KTE website have appropriate permissions issued by the Data Administrator and undergo regular data protection training.
 2) The Company creates backup copies of personal data of its Customers, and may use other similar measures in order to protect that data from accidental damage or destruction.

8. Data acquisition using cookies

1) Some pages within the KTE website may use cookies – small text files sent to the hard drive of the Customer device that identify a particular Customer in a way that lets us collect information about their visits to the website, as well as store their preferences such as e.g. language settings of the login page. Cookies do not enable processing or storage of personal data. The same applies to all persons visiting the KTE website who are not registered users.
 2) Cookies are used to adjust the KTE website’s contents to preferences of each user. They are also used to generate anonymous statistics that let us understand the ways in which users use our website. This understanding allows us to improve the website’s structure and content without personally identifying its users. Cookies also enable analysis of which components of our website are the most interesting to its users.
Cookies can be used during remarketing activities.
 When advertising online, KTE can use Google Ads/Google Analytics remarketing tools. KTE ads online are provided by third parties. KTE and third party providers, such as Google, use cookies to target ads based on previous visits of the ad recipient on the KTE website.
 As a part of our marketing strategy, we use the technology of enhanced conversions offered by Google Ads. We want to have an insight into the effectiveness of our ad campaigns by analysing users’ activities on our website after they have clicked on a Google ad. For this purpose, we may send to Google anonymised information such as an e-mail address converted to a secured format with the use of a hashing algorithm. It allows us to adjust the conversions without disclosing or storing any personal data of the users. This data is processed only to measure the effectiveness of our ad campaigns, optimise our future campaigns, and to better understand conversion paths on our website. The processing of such data is based on the user’s consent, which can be withdrawn at any time. We undertake to apply appropriate safety measures to protect personal data. All data sent to Google are anonymised by hashing.
 We use Google Analytics advertising features, which means that the collected information about users’ visits on the website is connected with other information obtained from accounts logged into Google. This information is used to create collective, anonymous statistics regarding users’ behaviours on different devices. You can opt out of Google Analytics advertising features by not giving your consent to analytical cookies or by using this website: https://tools.google.com/ dlpage/gaoptout/. You can also manage this data on this website: https://myactivity.google.com/ myactivity
 As a part of marketing activities, KTE carries out profiling by automatically assessing which products or services you may be interested in, based on information about the content you view and your purchase history. As a result, advertisements for products or services displayed on the online services you use will be more tailored to you.
 3) You can disable cookies in the options section of your web browser at any time, but doing this may prevent you from using the KTE website.
 By default, web browsing software accepts placing cookies on the end device. However, you can change your web browser settings to block automatic support of cookies, or to inform the user every time a cookie is sent to the device. Information on the support for cookies and available options can be also found in the Settings section of your app (web browser).
 However, you should remember that restricting the use of cookies may have a negative impact on selected functionalities of the website.

9. Profiling

Your personal data will be processed in an automated way (including profiling), however this will not cause any legal or other serious repercussions for you.

10. Hyperlinks to external sites

The KTE website may include Hyperlinks to different websites, provided for the information and convenience of the Customer. The Company is not responsible for any information provided nor Privacy Policies applied by those websites. The Customer should be aware that such websites are separate from the KTE website, and each time should verify on their own the Policy of each website visited with the use of any such hyperlink.

11. Concluding provisions

1) The Company may introduce changes to this Privacy Policy at any time. Every time a new Privacy Policy is published on the KTE website, it becomes binding and applicable to all data collected in relation to Customer’s activities on the KTE website taking place after the publication of such revised Privacy Policy on an appropriate page of the KTE website.
 2) Should you have any additional questions related to the Privacy Policy, please contact our Data Privacy manager at: GDPR@kaufetronics-sro.cz or via traditional mail:

Kaufetronics S.R.O

Korunni 2569/108, Vinohrady Praha 10 Czech Republic (Registered address)

1174/8 Litevská , Praha – Vršovice (Praha 10) Praha 10100 Czech Republic (Office address)